This voice is routinely generated. Please tell us if in case you have any suggestions.
Trying to get extra out of your TikTok advertising efforts?
Posting frequency is a key consideration right here, and sustaining an energetic profile will maintain customers coming again and maximize your attain alternatives.
However what’s the optimum posting frequency on TikTok?
Buffer’s workforce not too long ago sought to raised perceive the position frequency performs in TikTok’s total efficiency by analyzing over 11 million TikTok uploads from over 150,000 accounts.
And that is necessary.
In response to information from Buffer, TikTok’s algorithm seems to reward constant exercise, with extra frequent posts leading to extra views per put up.
And the extra you put up, the extra your common views will proceed to extend.
As you may see from this graph, the information reveals that posting 2-5 instances per week will increase the variety of views per put up by a mean of 17%, whereas posting 11 or extra instances per week doubles the common efficiency fee.
why?
Buffer’s argument right here is that common views are a bit deceptive on this regard, since what truly occurs if you improve your posting frequency is improve your probabilities of getting a much bigger attain with a single put up. So, whereas most posts obtain comparatively few views total, the extra you put up, the extra probably you’re to get hits, and the common worth goes up.
However even with these concerns in thoughts, the information nonetheless reveals that posting extra ceaselessly typically results in higher outcomes total.
Buffer mentioned:
“Rising your posting frequency will not essentially increase your backside, however it’ll increase your ceiling. ”
So whereas it doesn’t suggest that each replace will considerably improve your attain because of posting frequency, the information means that posting extra typically will finally result in larger attain outcomes whereas additionally serving to you construct your viewers, set up your model, and so on.
Now it is time to crack it. 11 TikToks per week is doable, proper? Meaning you have got all of the AI turbines, image-to-text converters, and text-to-video converters at your disposal. You may pump out over 40 TikToks a month.
proper?
Whereas it is probably not real looking to plan for such a lot of TikTok clips, the information means that posting extra content material and attempting extra issues can result in higher efficiency.
Alternatively, I believe you could possibly argue that you could possibly have simply as a lot success with fewer clips by utilizing TikTok Developments to reap the benefits of codecs which might be already viral, or create your individual authentic take primarily based on what’s working nicely. However once more, the information reveals that posting extra improves efficiency over time.
Learn Buffer’s full report right here.
