TikTok introduced it’s increasing its partnership with the Worldwide Ski Federation (FIS) to deliver extra winter sports activities content material to the platform and drive elevated engagement on the app.
And with the Winter Olympics simply weeks away, this might be an essential enlargement as TikTok seems to capitalize on the favored winter sports activities development to construct extra neighborhood interplay.
In response to TikTok:
“All through the 2025/2026 winter sports activities season, followers will as soon as once more have a entrance row seat to essentially the most charming moments by way of behind-the-scenes entry to FIS’ 9 competition-specific TikTok accounts. Alpine snowboarding, ski leaping, snowboarding freestyle and extra thrive on TikTok #wintersports The neighborhood brings a aggressive environment and thrill to the platform.”
And as talked about earlier, this might be an essential partnership, particularly for winter sports activities, that are gaining important world consideration.
TikTok says curiosity in winter sports activities is on the rise inside the app, with the variety of posts growing by greater than 1,600% over the previous yr.
“Consequently, we gained extra followers (over 600%) and in addition elevated our attain and engagement ranges (+4400%).One of many standout moments of the season on the platform was an eye-opener. ski leaping clip This text by Austrian Daniel Huber has garnered over 100 million views and over 30,000 feedback, reflecting simply how world it’s. #wintersports It has grow to be a neighborhood.”
As such, partnering with FIS on extra winter sports-based content material might assist make TikTok a extra essential platform for connecting followers, whereas additionally facilitating extra alternatives for advertisers in associated fields.
Along with this expanded content material partnership, TikTok and FIS are additionally launching a devoted program targeted on supporting athletes as they develop their presence on the platform.
This additionally facilitates expanded advertising alternatives by way of branded content material partnerships and different sponsorship approaches.
Study extra about TikTok’s expanded partnership with FIS right here.
