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Would you like your promotion to face out within the stream by aligning with essentially the most resonant and engaging traits of the second?
This may assist.
Based mostly on person pursuits, Pinterest shared predictions in regards to the colours it believes will turn into mainstream in 2026, driving new traits and elevated engagement.
Pinterest’s 2026 ‘Pinterest Palette’ report is predicated on in-app search and engagement traits over the previous 12 months and exhibits these colours are gaining traction and attracting extra consideration on social feeds.
Based mostly on this evaluation, Pinterest has chosen 5 colours that we expect will garner extra consideration this 12 months.
- cool blue
- jade
- black plum
- Wasabi
- persimmon
In response to Pinterest:
“Every shade has its personal distinctive vitality: the unfiltered pleasure of Persimmon, the daring defiance of Wasabi, and the highly effective thriller of Plum Noir. Even softer tones make a press release, from the serenity of jade to the contemporary focus of cool blue. ”
Pinterest’s full 13-page “Pinterest Palette” report contains an outline of every highlighted colour, together with knowledge on associated searches, save exercise associated to every tone, and extra.
Pinterest says this 12 months’s choice is predicated on “daring and imaginative detours.”
“Experiences and aesthetics that encourage emotion, present escape, and assist a way of grounded optimism.”
They usually definitely stand out, which can recommend that they really drive extra curiosity and engagement all year long.
Nonetheless, in order for you constant branding, that is much less vital since you will probably have already got a colour palette chosen to match your content material.
Besides, there could also be methods to include these extra colour traits into your promotions to create extra resonant and fascinating campaigns that align with discovery conduct.
In any case, there are some fascinating notes throughout the nice-looking report that may assist you consider the function colour performs in your promotions.
You’ll be able to learn Pinterest’s full Pinterest Palette report right here.
