Puma has been underneath strain resulting from weak demand, and up to date sneaker launches, together with the Speedcat, have did not generate the momentum administration had hoped. File | Photograph credit score: Reuters
China’s Anta Sports activities Items introduced on Tuesday (January 27, 2026) that it has agreed to purchase a 29.06% stake in German sportswear maker Puma from the Pinault household’s Artemis holding firm for 1.51 billion euros ($1.79 billion).
The transfer strengthens the deal that was first reported. Reuters Earlier this month, it grew to become the biggest shareholder of Chinese language group Puma.
The Hong Kong-listed firm pays 35 euros in money per share for 43 million Puma shares, Anta mentioned in a inventory alternate submitting.
Reuters reported in early January that Anta had secured financing by providing to purchase about 29% of Puma’s shares from the Pinault household, however on the time negotiations had stalled over the valuation.
The deal comes because the German sportswear group struggles to revive gross sales and investor confidence underneath new CEO Arthur Maintain.
Artemis, which is run by François-Henri Pinault, chairman of luxurious model group Kering, beforehand mentioned its stake in Puma was not strategic. The Pinault household acquired the stake from Kering in 2018, and the group re-established itself as a pure luxurious model.
Puma has been underneath strain resulting from weak demand, and up to date sneaker launches, together with the Speedcat, have did not generate the momentum administration had hoped. Maintain, who took over final yr, outlined a turnaround centered on model ardour, high-performance merchandise and value self-discipline.
The transaction is topic to antitrust clearance, Anta shareholder approval, and regulatory approvals in China and different jurisdictions. Anta mentioned he plans to convene a unprecedented basic assembly with the aim of concluding it as soon as the circumstances are met.
