Samantha Ruth Prabhu joins wellness-driven activewear brand Mile Collective

Over the previous 5 years, actress Samantha Ruth Prabhu has constructed an entrepreneurial portfolio that displays her private philosophy centered round well being, wellness, and aware residing. She has invested in 12 manufacturers, from clear fragrance line Secret Alchemist to superfood model Nourish You.

“It was all the time about adjustment,” Samantha says. “I don’t make investments until a model displays who I’m.” Her newest enterprise, Miles Collective, co-founded with Harshita Motaparthi and Pravishta Nadella, is a pure extension of that philosophy. This homegrown up to date activewear label is designed not only for efficiency, however for girls’s day by day lives, with merchandise that embrace leggings, shorts, tank tops, T-shirts, jackets, and equipment resembling sports activities bras and tote baggage.

“It needed to be one thing I might stay with,” Samantha explains. “From the fitness center to espresso to conferences, it strikes with you want a second pores and skin.”

Wellness as a information

|Picture courtesy: Particular Association

“To me, enterprise is about greater than traits and gross sales,” she provides. “We concentrate on sturdiness, wearability and materials.” The actress sees this as a acutely aware departure from the same old movie star technique. “Over the previous few years, I’ve moved away from conventional model relationships and towards one thing extra private,” she says. “I’m betting on myself: my instinct, the data I’ve gained from expertise, and the founders who share the identical mission.”

This shift in mindset has additionally reshaped the way in which she thinks about well being, transferring past efficiency to a extra holistic method that prioritizes listening to her physique and selecting garments and instruments that make her day by day life simpler.

Bridging the activewear hole in India

Mile Collective’s roots return to the pandemic, when it started as Mile Lively. After graduating from legislation college, Harshita discovered herself understanding or simply enjoyable at residence together with her mom and sister. “We belong to totally different age teams and have totally different tastes and there have been only a few Indian manufacturers that ticked all of the containers,” she remembers.

Particularly relating to activewear, high quality has all the time been a key concern. “Manufacturers concentrate on both model or efficiency, however not often each. We needed to bridge that hole by giving equal emphasis to efficiency, model, consolation, performance and sturdiness,” says Harshita.

|Picture courtesy: Particular Association

The debut assortment began modestly with simply 4 SKUs, with none main advertising and marketing efforts. Pravishta, who joined the model in early 2025, was drawn to Harshita’s intentional method. “She was in no hurry to achieve market share,” Pravishta says. “She cared a lot concerning the product and her clients. Seeing her construct all the things herself, from design to finance, satisfied me that I too might contribute by successfully scaling the enterprise.”

Designed for actual life

Mile Collective’s consideration to element is intentional. The material is comfortable and breathable, making it appropriate for India’s various local weather, and the reduce and silhouette cater to quite a lot of physique varieties. Ladies can really feel assured and comfy on the fitness center or operating errands.

Co-founders Pravishta Nadella and Harshita Motaparthi Picture courtesy of Particular Preparations

“One other vital ingredient is that we needed the model to really feel non-intimidating, as a result of whereas there are numerous ladies who’re simply beginning out relating to understanding, there are additionally numerous ladies who’re skilled, and we need to meet them wherever they’re,” says Harshita.

Samantha values sturdiness over quick style. “We would like you to purchase, however please do not overbuy. Our merchandise are constructed to final.” The OnTheGo assortment is priced between ₹1,500 and ₹2,500 for core merchandise and ₹500 for equipment. The gathering is primarily offered by way of the model’s web site, with selective omnichannel growth deliberate.

take heed to ladies’s tales

Buyer insights proceed to form Miles Collective’s id. “We all the time ask our clients, ‘What else can we remedy for you?’” Harshita explains. Suggestions determines materials and silhouettes.

“The plan going ahead is to ensure that the cuts are comfy for Indian ladies,” says Harshita.

Pravistha challenges frequent misconceptions. Indian ladies are usually not essentially value delicate. They’re value delicate. “If a product actually works and comes with a little bit of a premium, persons are keen to pay so long as it actually meets their expectations,” he says.

That values-driven mindset is mirrored in Mile Collective’s development plans. The model at present focuses on activewear, however plans to lean into athleisure in its subsequent part. “These are items which can be comfy to put on exterior of understanding and may be dressed up or down,” says Harshita. “I need to strive my hand at innerwear and swimwear as effectively.”