Need to higher perceive your social media efficiency and know what to anticipate out of your social advertising and marketing and promotion efforts?
That is useful. The group at Socialinsider just lately launched their newest Social Media Advertising Benchmark report. This report examines common efficiency statistics based mostly on a complete of 70 million posts worldwide. TikTok, Instagram, Fb, X.
The total report examines per-post engagement charges, impressions, likes, feedback, shares, and posting frequency benchmarks for every app.
This offers a comparative context of what you may count on in every based mostly on the most recent developments. Such studies are influenced by the precise profile analyzed and the content material of every submit, however might help higher contextualize efficiency and set extra lifelike benchmarks in your processes.
Key notes from Socialinsider’s 2026 report embrace:
- TikTok engagement charge is 3.70%, up 49% yr over yr
- Instagram engagement charge is 0.48% and can stay roughly the identical in 2025
- Fb’s common engagement charge was 0.15%, dropping in early 2025 and steadily reducing thereafter.
- Common variety of feedback per submit decreased on TikTok (24%) and Instagram (16%), suggesting a shift to extra passive engagement
- Manufacturers submit a mean of 5 posts per week on Instagram and TikTok
Listed here are some notes that will help you get a greater concept of what to anticipate from this yr’s submit efficiency.
