Reddit is revealing a brand new overview of sports activities discussions on the app and alternatives for advertisers to leverage their engagement to showcase their merchandise and presents associated to sports activities followers.
The 26-page information covers the relative pursuits between varied skilled sports activities leagues and the concepts of campaigns to assist.
You may obtain the complete 2025-26 Sports activities Playbook report on Reddit right here, however on this publish one can find some vital notes.
To start with, Reddit promotes the sports activities group’s vital involvement within the app, utilizing information on general sport interactions and actions.
The report additionally notes that each one main sports activities have after the large Reddit.
In reality, Reddit says that Reddit customers are literally larger sports activities followers than customers of different apps (primarily based on a survey of 750 US social media customers):
The information consists of notes on how entrepreneurs can entice sports activities followers with the app, together with tips on how one can use Reddit’s varied advert choices.
There are additionally particular notes on the sorts of promotions and engagement alternatives sports activities followers are searching for within the app.
Reddit additionally consists of an summary of all main sporting occasions all year long for planning.
Reddit consists of examples of marketing campaign methods that entice sports activities followers, extra detailed profiles of assorted skilled sports activities, and the way Redditors are concerned in every.
There are some priceless insights right here, and as an increasing number of individuals depend on Reddit for sports activities interactions, together with real-time engagement, there could also be a chance to increase their advertising strategy, together with Reddit’s actions and promotions, and attain these enthusiastic teams.
Definitely final 12 months Reddit reported it The sports activities group was rising fairly quick (+26% year-on-year), Reddit has added practically 20 million energetic customers previously 12 months.
So clearly there is a chance there. It could even be price contemplating when planning a year-end gross sales push and maximizing model consciousness and engagement.
Reddit’s 2025-26 Sports activities Engagement Report will be downloaded right here.
