With the 2025-26 NFL season kicking off in weeks, X has launched a brand new information to NFL engagement on the app. This helps manufacturers leverage related discussions and align their campaigns with key NFL moments.
The 13-page information contains numerous knowledge notes and promoting pointers that can assist you together with your strategy. You may obtain your personal full information right here (with electronic mail sign-up), however on this submit we’ll check out some necessary notes.
To begin with, X says the NFL is probably the most mentioned sport within the app, driving hundreds of thousands of posts and billions of impressions.
On the whole, sports activities is probably the most mentioned matter in X, however regardless of Elon’s private push to politics, the app continues to be a key connector for reside occasions. Many established sports activities communities stay embedded within the app by means of routine habits.
So, in additional common phrases, X has undoubtedly misplaced a few of its cultural relevance, however it’s nonetheless a key connector for sports activities and, subsequently, an necessary consideration for sports-related manufacturers.
In truth, X says its sports activities fan attain is exclusive, lots of which aren’t energetic on different social apps.
The information right here is relative. For instance, this chart appears to counsel that solely 16% of X’s sports activities fan audiences are energetic on Fb as nicely, however the reverse of this could most likely convey extra advantages to Fb, as Fb has greater than 4 instances the entire customers than X.
Besides, X says that NFL followers are very concerned within the app and are actively in search of content material.
It results in extra advertisers alternatives:
By way of the vary of NFL-related occasions:
X at present has NFL Gameday Portal Shows. This makes followers simply concerned in NFL content material, however in June in addition they signed a brand new content material partnership with the league.
Clearly, there’s numerous curiosity within the NFL primarily based on these statistics, so if it is your audience, it might be value contemplating these notes for future promotions.
The entire report has extra knowledge, together with Tremendous Bowl viewer statistics, second-screen engagement and extra.
X’s 2025-26 NFL Season Information (with electronic mail sign-up) might be downloaded right here.
