The Central Shopper Safety Company (CCPA) has fined VLCC Ltd £3 for publishing deceptive commercials associated to Slimming Therapy.
In an announcement on Saturday (August 23, 2025), the Division of Shopper Affairs mentioned a penalty was imposed on the VLCC “to publish deceptive adverts relating to fats loss and slimming therapies utilizing US FDA-approved CoolSculpting procedures/machines.”
The division mentioned the difficulty of VLCC was notified by way of advert complaints and surveillance within the magnificence sector.
“The exams confirmed that VLCC claims to magnify drastic weight reduction and inch reductions inside a single session.
Throughout the investigation, the CCPA discovered that VLCC promoting predicted CoolSculpting and associated procedures as a everlasting weight reduction and measurement discount answer.
The CCPA has imposed a 3 pound penalty on the VLCC and has additionally issued sure suggestions that must be strictly adopted in future commercials.
