IPO-bound electrical scooter maker Easy Vitality mentioned on Tuesday (September 16, 2025) that it started industrial manufacturing of the nation’s first Uncommon Earth Free Motors at Hosur’s Tamil Nadu manufacturing facility.
With this transfer, Easy Vitality will strengthen its imaginative and prescient of a “world inbuilt India” and open new doorways for a extra sustainable and geopolitical impartial provide chain, the corporate mentioned in an announcement.
“The disruption and materials dependence of worldwide provide chains has revealed one factor: the way forward for electrical mobility should be constructed on independence. Deep localization and the ‘make-Indian’ method are not aspirations. They aren’t required.”
The brand new motorline provides the identical efficiency and torque-driven character with out counting on heavy uncommon earth parts, Easy Vitality mentioned.
“This patented in-house expertise is pushed by a proprietary algorithm that replaces heavy uncommon earth magnets with optimized compounds and manages warmth and torque in actual time. It has already confirmed that top efficiency will be achieved throughout manufacturing with out compromising sustainability or strategic independence,” he mentioned.
In April, China, which controls the availability of those key minerals, restricted provide and had a significant influence on the home automotive trade.
Relying on the fabric limitations, easy power investigated different compounds and tuned systematically examined mixtures to supply comparable efficiency to heavy uncommon earth-based techniques, including that this was mixed with a proprietary in-house algorithm that controls the way in which the motor manages the supply of warmth, magnetic fields and torque.
