Safe Parking, a car parking zone administration firm, goals to develop 20 instances in 10 years in India because the nation continues to urbanize and automotive possession quickly will increase.
The Australian firm, which entered India in 2007, presently operates 300 automotive parks in 40 cities and employs 6,000 individuals. It’s rising at a price of 25-30% yearly.
“Solely 10% of parking tons in India are maintained,” Safe Parking India CEO Arvind Mayer mentioned in an interview.
“With automotive possession rising (roughly 400,000 new vehicles per thirty days), the chance is big. We intention to develop from 300 places to 1000’s over the following 10 years,” he mentioned.
The corporate sees nice potential and development alternatives for PPP tasks past malls, airports, municipal parking tons, and subway stations. We additionally see knowledge as an asset for the long run.
“We have already got over 2 million prospects in our database,” Meyer mentioned. “This permits for personalised engagement, corresponding to sending gives when a buyer enters the mall,” he added.
He mentioned that India’s market dynamics are very completely different from developed nations, and regretted that India is similar to Indonesia in that it makes use of plenty of human sources and has a really massive variety of vehicles. Nevertheless, the ticket dimension is small.
“Regardless of these variations, the basics stay the identical: simple entry and exit, a good atmosphere and elevated digital funds,” he mentioned.
With license plate recognition and FASTag integration, the corporate is facilitating ‘window-up’ transactions the place prospects enter and exit with out having to roll down their home windows.
Expertise is central to Safe parking’s development. The Indian-made Dolphin entry management system, which integrates digital funds and quantity plate recognition, is presently being exported to markets corresponding to Cambodia.
“We’re aiming for 100% digital funds to scale back queues and enhance effectivity,” Meyer mentioned.
The corporate’s portfolio spans malls, airports, company workplaces and authorities tasks.
Ahmedabad Airport noticed a 30-40% improve in income after the corporate carried out greatest practices and controls. Design experience can even be a differentiator, he mentioned.
For upcoming tasks like Jewar Airport, the corporate will practice employees to map site visitors flows, optimize entry and exit factors, and decrease congestion.
Commenting on parking as a enterprise, Brett Matthews, International CEO of Safe Parking, mentioned his firm’s technique is to rework parking from a disorganized necessity to a technology-driven service.
“Parking traditionally started as a chaotic, unorganized exercise,” Matthews mentioned. “Our job is to make sure a clear, protected, environment friendly and customer-friendly expertise. If prospects go away feeling impartial, with out stress or frustration, they are going to come again many times,” he added.
He mentioned COVID-19 had hit the business onerous, however Safe Parking had survived whereas many international operators had gone bankrupt.
“The work-from-home pattern remains to be impacting workplace parking, however advertising and new companies are serving to to shut the hole,” Matthews mentioned.
With know-how, compliance and buyer expertise at its core, Safe Parking has positioned itself as India’s go-to parking options supplier in a market that’s anticipated to formalize quickly, he added.
issued – November 29, 2025 8:04 PM IST
