The CCPA is penalizing £10 for Rapido or deceptive promoting and unfair commerce practices. | Photograph Credit score: Hinduism
The CCPA of the Client Safety Company has imposed a £10 penalty on experience platform Rapido for deceptive promoting and unfair commerce practices, the Ministry of Client Affairs stated on Thursday (August 21, 2025).
The Central Client Safety Company (CCPA) additionally directed Rapido to refund clients who used the corporate’s “automotive or £50 in 5 minutes” supply however didn’t obtain the promised compensation.
Watchdog took motion after inspecting Rapido’s advertisements that discovered false and deceptive to customers by promising “a automotive promise in 5 minutes or £50” and “assured automotive.”
Information from the Nationwide Client Helpline confirmed a surge in complaints in opposition to Rapido to 1,224 between June 2024 and July 2025, in comparison with 575 complaints over the previous 14 months.
A CCPA investigation revealed that Rapido’s advert disclaimer was very small and displayed in unreadable fonts. The promised £50 advantages have been “fast cash” as much as “as much as £50” moderately than precise foreign money. It might solely be used on bicycle rides and expires inside 7 days.
Authorities stated the commercials made a outstanding assertion of ensures, however that the phrases of the contract are supplied by particular person drivers moderately than by the immediate drivers themselves, that’s, makes an attempt to distract legal responsibility from the corporate.
“These restrictions considerably lowered the worth of the supply and successfully compelled customers to make use of one other service from Rapido in an unfairly quick time,” the ministry stated in an announcement.
In accordance with the rules for stopping deceptive promoting and approvals 2022, the disclaimer can’t contradict main claims or conceal materials info. The CCPA stated Rapido’s advertisements violate these necessities.
Rapido has operated in over 120 cities and has run a deceptive marketing campaign in a number of regional languages for roughly 548 days. Many shopper complaints are associated to service defects, non-repayment, overcharge, and failure to supply promised companies, and regardless of being shared with the corporate, most complaints stay unresolved.
The CCPA urged customers to be cautious about promoting that make “assured” or “assured” guarantees with none clear phrases.
Customers going through deceptive advertisements can name the Nationwide Client Helpline in 1915 or file a criticism utilizing the NCH app or web site.
Authorities ordered Rapido to instantly cancel deceptive advertisements.
