mumbai
Godrej Enterprises Group (GEG) sees the way forward for its startup enterprise in digital locks as digitally savvy prospects and sensible residence homeowners more and more choose new-age locks for quite a lot of causes.
Digital locks, that are way more safe than mechanical locks, are rising sooner and the group believes the market may double in dimension in three years.
GEG’s Locks and Architectural Options (LAS) enterprise on Monday launched a brand new digital lock collection ranging from ₹8,999 per piece referred to as Neo Digital Lock to cater to new-age prospects.
The vary consists of fashions with options similar to built-in video doorbells, Wi-Fi and Bluetooth connectivity, a number of entry modes, anti-theft alarms and emergency energy backup.
The Neo collection is positioned to fulfill the various wants of our prospects. City shoppers searching for comfort, security, and magnificence.
“Digital is the way forward for locks. All the pieces can have a digital interface. Even conventional mechanical locks can have digital avatars. Additionally, on condition that India has a big younger inhabitants and the demographics are in our favor, the digitally minded and digitally savvy youth will additional speed up the tempo and pace of adoption,” stated Shyam Motwani, Head, LAS Enterprise, Godrej Enterprises Group.
“We’re consistently monitoring this development and making ready for it. So the long run will likely be a one-way digital interface with all the pieces referred to as a lock,” he added.
He stated most households at the moment are searching for handy digital locks. “The protection quotient may be very excessive. Digital locks have now penetrated into tier 4 cities. We promote 1000’s of pin codes outdoors the highest eight metros. We’ve put in merchandise in places with a inhabitants of 300,000. Digital locks as a section have a form of penetration,” Motwani stated.
He stated the corporate goals to turn into primary in digital locks, simply because it has turn into the usual in mechanical locks. The model stated it’ll proceed to give attention to design and value innovation throughout its whole vary of Made in India digital locks, aiming to democratize sensible safety options for mass premium shoppers in India.
The corporate has additionally launched a ‘serendipitous invitation’ initiative beneath the Har Ghar Surakshit 2025 initiative. On the event of this flagship residence security consciousness initiative, the model launched the ‘Unintended Invitation App’, a first-of-its-kind digital platform aimed toward educating the general public on how over-sharing on social media can compromise residence security. The marketing campaign, backed by Meta, highlights the dangers of on-line oversharing by offering a personalised “unintentional invitation rating” and customised security options. Created fully with AI, the marketing campaign contains a movie depicting real-life situations, reinforcing the message that in at this time’s related world, true safety begins with cautious habits each on-line and offline. “Social media-related cybercrime in India has practically tripled previously 5 years. With the rising menace of cybercrime, digital security has turn into a precedence, not solely by way of safety but in addition by way of comfort,” GEG stated.
“For eight years, Har Ghar Surakshit has championed residence safety as a shared duty. We’re extending this mission into the digital realm with the Unintended Invitation App. The launch of the Neo-Digital Lock Collection marks a strategic step in redefining clever safety for contemporary Indian properties and driving development within the sensible residence class,” Motwani stated.
Having performed over 1.7 million residence security inspections so far, with over 21,000 in FY26 alone, Har Ghar Surakshit continues to drive consciousness and adoption of sensible security options.
