Indo-Canadian rapper AP Dhillon performs in live performance as a part of ‘One among One – India Tour’ on December 26, 2025 in Mumbai. Photograph credit score: PTI
The Ministry of Data and Broadcasting has established the Stay Occasion Growth Cell (LEDC) to advertise the growth of the ‘live performance economic system’ and increase employment and tourism within the nation.
India’s stay occasions trade is quickly increasing and rising as a serious contributor to the media and leisure ecosystem, officers mentioned. The sponsored stay occasions market was valued at Rs 20,861 billion in 2024, registering a progress price of 15%, outpacing a number of conventional media sectors.
With an anticipated CAGR (compound annual progress price) of 18%, the sector is poised to place India because the world’s main stay leisure vacation spot by 2030, in line with authorities estimates.
In his tackle on the WAVES Summit in Could 2025, Prime Minister Narendra Modi highlighted the huge untapped potential of India’s stay leisure sector and highlighted its position as a key driver of jobs, funding, tourism and India’s cultural and world affect.
The LEDC was arrange in July 2025 below the instructions of Data and Broadcasting Minister Ashwini Vaishnau to function a single-window facilitation mechanism for the sector. It brings collectively representatives from central and state governments, trade our bodies, music rights associations and main occasion firms.
The stay occasions sector presently helps an estimated 10 million jobs throughout the worth chain. One large-scale stay occasion creates over 15,000 direct and oblique job alternatives.
In accordance with a BookMyShow report masking the interval January to November 2025, tier 2 and three cities are more and more rising as cultural and leisure hubs. Cities within the Northeast area recorded vital progress in stay leisure attendance, with Shillong rising by 213%, Guwahati by 188% and Kokrajhar by 143%. As per data, Visakhapatnam recorded the very best progress of 490 per cent adopted by Vadodara at 230 per cent.
It was additionally famous that consumption of stay leisure equivalent to music live shows, sports activities and theater elevated by 17%. Greater than 500,000 individuals traveled to different cities to attend stay occasions, representing an 18% improve year-over-year. Attendance at theater occasions elevated by 45%, reflecting the general public’s renewed engagement with various stay cultural experiences.
