Meta has revealed its newest efficiency replace, exhibiting regular development in income and utilization because it continues to speculate closely in the way forward for AI and VR.
First, let’s discuss customers. Meta added 60 million customers throughout its app suite within the third quarter, bringing the overall variety of customers to three.54 billion.
That is regular development, particularly contemplating that each Fb and IG have reached saturation level in lots of markets. Nevertheless, Meta continues to realize customers in growing areas, and Threads’ development can even contribute to general utilization development.
There isn’t any platform-specific information, solely cumulative counters for all distinctive customers on Fb, Instagram, Messenger, WhatsApp, and Threads. However the topline numbers present that Meta continues to steadily add customers over time regardless of its already large scale.
When it comes to income, Meta introduced in Third quarter gross sales have been $51.24 billion, a rise of 26% yr over yr.

Whereas Meta nonetheless derives the vast majority of its income from its promoting enterprise (97%) and its US viewers, it has diversified over time, with AI glasses gross sales persevering with to develop and different providers resembling Meta Verified mirrored in its general outcomes.
Nevertheless, there’s in all probability nothing notably dizzying about entrepreneurs taking a look at this graph.

Relating to AI and AR glasses, Meta simply launched a “show” mannequin that features a heads-up show and wrist controller, but in addition introduced plans to ship totally AR-enabled glasses to builders subsequent yr, with a view to retail launch in 2027.
Finally, Meta expects AI-powered glasses to interchange smartphones as the first linked machine, probably making glasses a fair greater contributor to Meta’s income pie.
However for now, Actuality Labs’ bills stay excessive, offsetting increased gross sales.
Actuality Labs posted a lack of $4.4 billion within the third quarter.

Oh, and this too:

Meta has invested billions of {dollars} in AI, with Zuckerberg predicting in January that it will seemingly make investments about $65 billion in AI infrastructure this yr alone. A big portion of that may go in the direction of constructing a large new information middle to energy the superintelligence drive. And now it seems that that spending may very well be even increased than Zack initially anticipated.
In accordance with Meta:
“As we started to plan for subsequent yr, it turned clear that our computing wants continued to develop considerably, together with in our expectations from final quarter. Whereas we’re nonetheless engaged on capability planning for subsequent yr, we plan to speculate aggressively to fulfill these wants, each by constructing our personal infrastructure and contracting with third-party cloud suppliers. Because of this, our present expectations are that capital spending development might be considerably increased in 2026 than in 2025. ”
There’s some huge cash flowing into AI tasks. The truth is, earlier this month, Meta launched into a brand new challenge. Development of $1.5 billion information facility in El Paso, Texas, marks Meta’s twenty ninth information infrastructure growth in the US
The massive investments required will seemingly drive many smaller corporations to withdraw from the AI race altogether, and maybe some bigger corporations as properly. Analysts are already predicting a troublesome future for OpenAI and xAI, elevating additional questions on how their investments will finally pan out.
Meta, Google, and Apple can all spend way more assets on this regard, which could possibly be the deciding think about figuring out the last word “winner” of the AI race.
However these tasks additionally want to provide actual outcomes and show why they’re well worth the cumulative trillions of {dollars} in funding. Thus far, AI instruments have confirmed fascinating and helpful in some methods, however they don’t seem to be as transformative because the hype suggests.
Will they be capable to attain that stage? The Zacks and others are clearly betting on it, and people bets will proceed to weigh on Meta’s earnings till they repay huge.
On one other entrance, Mehta additionally warned of impending regulatory dangers, notably within the US and EU.
“For instance, within the EU, we proceed to have interaction constructively with the European Fee concerning much less personalised promoting providers. Nevertheless, we can not exclude the likelihood that the European Fee could impose additional modifications as early as this quarter that would have a cloth opposed impact on our European revenues. Numerous juvenile-related trials are scheduled in the US in 2026, and the ultimate end result could possibly be important. ”
As extra areas contemplate banning or proscribing social media for younger individuals, social apps might find yourself hurting, which might have an effect on Meta’s long-term backside line.
However general, the enterprise itself stays robust, which is actually superb within the fashionable local weather. There are additionally dangers in over-investing in AI and VR, applied sciences which have unproven important market use instances (relative to funding), however Meta additionally goals to dominate these areas and set up a basis for continued enterprise success.
