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Pinterest has launched a brand new advertising information for 2026. This information covers all the important thing moments and celebrations you want to bear in mind to land a tie-up alternative.
Additionally, contemplating how many individuals use Pinterest for planning, it is perhaps price contemplating establishing a marketing campaign upfront.
In keeping with Pinterest:
“[On Pinterest]each second is a chance for personalization and curation. Our world viewers of 600 million month-to-month energetic customers say procuring is the primary cause they arrive to Pinterest. They use Pins and boards to avoid wasting their favourite searches, curate inspiration, and are available again to purchase the merchandise they can not cease fascinated about.”
You may obtain the complete 2026 Pinterest Advertising and marketing Moments information right here, however on this publish we’ll take a look at the important thing components.
Pinterest’s 2026 occasion information is split into three occasion sorts:
- calendar moments – These moments happen at fastened shared occasions. This contains occasions similar to celebratory occasions, cultural celebrations, and spiritual festivals.
- moments of life – Private milestones similar to birthdays, anniversaries, weddings, graduations, shifting, and the delivery of a brand new member of the family – And even purchase a brand new automotive.
- massive second – Huge moments like this solely come each few years and produce individuals collectively all around the world.
This information supplies an outline of every of those components and essential dates to bear in mind.
Pinterest additionally supplies class data and key phrases in your overview that will help you plan.
These are some helpful notes that can assist you to ensure you cowl all the most effective alternatives inside the app.
Once more, Pinners use Pinterest to plan.
“Seasonal searches on Pinterest, from outfit concepts to occasion planning to journey necessities, begin gaining momentum months earlier than the season arrives. These are usually not simply scrolls. They’re early alerts of intent. Pinterest customers are greater than twice as more likely to spend effort and time making ready for the season as non-Pinterest customers. By the point most campaigns start, many selections have already been made. The costumes have already been bought. Occasion provides are chosen. The journey is booked. ”
Some precious notes that will help you higher regulate your pin marketing campaign technique this 12 months.
You may obtain Learn the total 2026 Pinterest Advertising and marketing Moments Information right here.
