Snapchat is shopping for one other ticket on the AI hype prepare, with the corporate immediately saying a brand new cope with Perplexity AI. Perplexity’s conversational chatbot has been built-in into Snapchat, including one other approach for Snapchatters to make the most of AI instruments.
Perplexity is one other variation of a ChatGPT-like interface that lets you ask a chatbot questions and generate responses primarily based on internet sources.
Critiques counsel that Perplexity is definitely higher than ChatGPT in Ranalysis and accuracydue to its focus as an “reply engine”. Nevertheless, though it’s basically the identical idea, the shape is totally different.
puzzled It claims to reply over 150 million questions each week.
And shortly, Snapchatters will be capable of ask Perplexity AI questions in-stream, giving them one other approach to discover correct and well timed solutions to a wide range of questions.
Snapp explains:
“Beginning in early 2026, Perplexity shall be coming to the Chat interface standard with Snapchat customers around the globe. With this integration, Perplexity’s AI-powered reply engine will allow Snapchat customers to ask questions and get clear, conversational solutions pulled from verifiable sources, all inside Snapchat.”
So how is it totally different from Snap’s “My AI” chatbot, which can also be accessible in a chat interface?
Curiously, based on Snapchat’s Assist Heart:
“My AI leverages large-scale language fashions, corresponding to OpenAI’s GPT mannequin and Google’s Gemini mannequin, and is skilled on a wide range of texts, with added security enhancements and Snapchat-specific controls.”
So, at the very least in idea, you can evaluate the solutions from each AI instruments by asking them the identical query and seeing the outcomes inside your Snap inbox. So, once more, whereas opinions counsel that Perplexity is healthier fitted to analysis, there is not any must compromise on one or the opposite when each Perplexity and GPT-powered AI bots can be found.
In fact, that is if my AI stays.
In all probability so. Snap seems to be planning to supply two AI chatbots in-stream, because it states in its announcement that each choices shall be accessible. However once more, the 2 AI chatbots and the “Sponsored Snaps” that seem in Snap DMs could make issues a bit crowded and annoy some customers.
However that appears to be the way in which Snap goes to date, and there is good purpose why Snap is contemplating including Perplexity. Snapchat says Perplexity pays for it $400 million to get Perplexity in Snapchatters’ inboxes for one yr.
Sure, it may get crowded, however at that worth, Snap takes care of that drawback when it arises.
As beforehand talked about, Snapchat says the Perplexity AI bot shall be accessible on Snap throughout the brand new yr.
