Snapchat is publishing a brand new analysis report on the rising recognition of ladies’s sports activities and the way Snap customers are participating with feminine athletes and leagues on the app.
The report, performed in collaboration with Ipsos and Dentsu, incorporates responses from. Over 13,506 sports activities followers in seven marketsoffers broad perception into attitudes that change attitudes about ladies’s sports activities and their respective cultural modifications.
You possibly can obtain your complete 49-page report from right here, however on this put up you will see that some vital notes.
Initially, this report examines the general recognition of sports activities content material on SNAP and the way Snapchat customers are attempting to have interaction with sports activities.
And whereas male sports activities and leagues nonetheless dominate the general sport dialogue, ladies’s leagues have gained traction in a wide range of areas.
Observe the snap:
“Over the previous few years, ladies’s sports activities have skilled main cultural modifications. In 2023, FIFA reported 3.2 billion viewings of ladies’s World Cup social content material, with the US Open Girls’s Ultimate surpassing the viewer’s males’s closing. In 2024, they competed for the primary time on the Paris Olympics, with the WNBA common season attracting greater than 54 million distinctive audiences, rising 170% from the earlier season, and the league was cited because the quickest rising model in skilled sports activities.”
That rising curiosity gives new alternatives for the league themselves to attach with their audiences and for entrepreneurs trying to leverage these tendencies to maximise attain and resonance.
The report features a mountain of knowledge on ladies’s sports activities engagement and tips about how manufacturers can play a task in amplifying and supporting ladies’s leagues.
There are additionally notes on how manufacturers associate with them to contribute to the broader amplification and platform of feminine athletes and create extra resonating promotions.
Some good insights may help information your ideas on the right way to not solely tie into the rising recognition of ladies’s sports activities leagues, but in addition the right way to use alternatives to empower younger ladies to pursue their athletic desires.
And since Gen Z shoppers are notably keen on supporting causes, it might have broader branding advantages, aside from extra common social advantages.
Try Snapchat’s full “Girls’s Sports activities Period” report right here.
