“The silk business ought to give attention to advertising and marketing, model positioning and worth creation.”

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Neelam Shami Rao, Secretary, Ministry of Textiles, in the course of the Board assembly of Sericulture Implementing States/UTs held at Radisson Blu Resort, Atria, Bangalore on January 3, 2026. Picture credit score: ALLEN EGENUSE J

Secretary, Ministry of Textiles Neelam Shami Rao urged that silk advertising and marketing, model positioning, worth creation and growth of home and international markets needs to be the rapid focus areas for India’s sericulture business.

She was addressing business stakeholders, sericulture farmers and the scientific neighborhood on the primary day of the two-day Sericulture Implementation States and Union Territories Council assembly that started right here on Saturday.

Mr. Rao stated business stakeholders ought to try to bridge the hole between silk demand and provide by sustaining constant high quality requirements, strengthening inspection mechanisms, constructing client confidence and rising manufacturing of silk items.

In keeping with her, the Silk Mark certification helps improve the credibility and worth of Indian silk in each home and international markets. Mr. Rao additionally stated that latest initiatives resembling Seri tourism in Manasvar, Jammu and Kashmir are giving additional increase to the business.

In keeping with her, the thermal (local weather) mapping of sericulture clusters and districts displays the ministry’s dedication to popularize sericulture throughout the nation, a privilege that many different pure fibers at present do not need.

Talking at a session on Automated Reeling Machines (ARM), KN Ravi, Joint Director, Karnataka Sericulture Division, stated the adoption of expertise and introduction of e-markets in Karnataka helps all the important thing stakeholders within the business, together with farmers, silk millers and bidders, by means of technological interventions.

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In keeping with information shared at a convention titled ‘Strengthening Silk Worth Chains for Inclusive Development’, Karnataka, a number one sericulture business that accounts for over 40 per cent of the nation’s complete silk manufacturing, has an obligation to extend its uncooked silk manufacturing to 14,150 tonnes by March 2026, towards the earlier yr’s manufacturing of 13,276 tonnes.

The state has 118,000 hectares of mulberry cultivation land and about 148,500 sericulture farmers, who produced 93,624 tonnes of cocoons and 13,276 tonnes of uncooked silk within the final monetary yr. There are a complete of 40 cocoon markets within the state, of which 16 are seed markets and 24 are government-run business markets.

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