Tiktok has introduced a brand new partnership with the Affiliation of Tennis Professionals (ATP). This may enable the app to host an prolonged vary of unique ATP tour content material all through the season.
With Tiktok’s international partnership with ATP, the official account will share extra updates, together with prime stars who’ve already attracted consideration within the app.
The brand new partnership will encourage additional content material collaboration and be sure that Tiktok stays an vital consideration for tennis followers.
And tennis debate is on the rise on the app.
In accordance with Tiktok:
“With over 1.8 million posts, which have grown 30% thus far in 2025, Tiktok’s tennis neighborhood has modified the best way followers join with sports activities and athletes and encourage a brand new wave of followers.”
The truth is, sports activities are typically a bigger concentrate on apps, so Tiktok is at present aiming to solidify partnerships with numerous sports activities organizations to information extra followers into the app.
Tiktok’s partnership with ATP additionally consists of the brand new “Tennis Creator Community,” which permits Choose Creators to offer unique entry to ATP tour occasions. This may create a content material system that may ship Tiktok-Native content material to the app and guarantee engagement with each creators and sports activities.
This can be a good initiative and, as talked about earlier, helps Tiktok make the most of its reputation whereas additionally selling extra alternatives for creators. and 57% of Tiktok customers watch sports activities content material each week on the platform, and greater than half of Tiktok sports activities followers following the skilled sports activities league accounts stated it is sensible for the platform to boost this potential, however that is sensible.
This additionally signifies that sports-related entrepreneurs ought to take notes and contemplate the potential for Tiktok for associated promotions. At present, most sports activities are represented by the app, and this new ATP partnership will strengthen the concentrate on tennis specifically.
