This needs to be attention-grabbing.
As a part of a brand new effort to get extra creators to submit long-form content material on the app, X has introduced that it’ll pay $1 million to the authors of the most well-liked X articles posted throughout the present pay interval, which ends on January thirtieth.
In response to X:
“We’re doubling down on the calls for of creators. 𝕏 What I am greatest at is writing. In 2026, our aim is to acknowledge high-value, high-impact content material that shapes conversations, breaks information, and strikes tradition. ”
X mentioned profitable articles have to be authentic, no less than 1,000 phrases in size, and will probably be judged “based totally on verified residence timeline impressions.”
Additionally, just for customers in the US.
After all, you additionally have to be an X Premium subscriber, as X’s long-form publishing choice is barely obtainable to paid customers. Nevertheless, X not too long ago expanded the article to all X Premium subscribers, not simply Premium+ clients.
Which means based mostly on X’s variety of premium subscribers, in all probability fewer than 300,000 customers will probably be eligible for the prize. And since solely a small share of customers truly submit long-form content material, your probabilities of turning into a millionaire are literally fairly excessive. Which means the percentages are a lot better than the lottery.
So how are you going to win?
Now, the vital issue to recollect right here is that the primary metric is verified impressions, or the variety of instances a long-form article is seen by a paid X consumer. Additionally, the algorithm reveals articles to customers based mostly on engagement, which implies it’s essential to write content material that resonates with X’s paying consumer base.
I do know what you are pondering, however for those who have a look at the precise X article information, you would possibly have to do some extra than simply write one thing alongside Elon’s favourite matters.
maybe.
Taking a look at engagement insights for X articles during the last 12 months, the highest 5 top-performing articles on the platform are:
- It delved into corruption allegations and accountability points on the Pentagon, sparking a debate about authorities transparency.
- A deep dive into international financial tendencies, fiscal coverage, and funding methods in unstable markets.
- An fanatic’s perspective on Tesla’s innovation, management, and future in electrical automobiles and expertise.
- A humorous and sharp satire on present occasions that mixes comedy and social commentary.
- One other entry in Amuse’s collection of satirical commentaries on politics and tradition, contributing to Amuse’s main place.
So truly, as many individuals think about, it is in all probability greatest to publish an article that claims authorities regulation is dangerous and Tesla is sweet.
Need 1 million {dollars} simply?
I encourage you to put in writing an article about how Grok is nice at analyzing and predicting the inventory market, how one can now depend on Grok to make inventory buying and selling choices, and the way you have made thousands and thousands of {dollars} utilizing this method with your personal money.
Which will or will not be true, however I assure you it hits all the details for X Premium customers (particularly for those who additionally embrace notes about the way you spent your money to purchase the Cybertruck).
So what’s the function of X?
Now, as we talked about earlier this month, X could be very eager to get extra long-form content material flowing onto their traces as a method to increase the xAI mission’s data financial institution. X clearly has lots of short-form posts that feed into its system, but it surely additionally wants longer, extra detailed studies, and hopes it will probably persuade extra journalists particularly to submit extra content material to the app to increase the circulation of insights.
However on the identical time, Elon continues to amplify a variety of private grievances in opposition to “mainstream” journalists by means of his X account, the most-followed single profile on the app, whereas his numerous modifications to the platform have turned what was as soon as an vital platform for journalists right into a hostile setting that few will wish to return to any time quickly.
Certain, $1 million is a giant carrot, however the necessity to attraction to X variety of paying customers is a really advanced issue and is unlikely to seize the eye of your supposed goal group.
However it might result in an inflow of long-form content material, no less than within the quick time period, and assist generate some curiosity within the X submit. Whether or not this can be a one-time prize or a part of X’s long-term efforts to increase funds to creators is one other issue that performs a task.
My guess is that the AI-generated partisan thought piece will strip away the award on the finish of the month, and shortly after, X will abandon the idea altogether if it seems that Grok is definitely the writer (through which case Elon will sue the winner to get his prize again).
After that, X will do what all different platforms are doing and signal offers with publishers to feed them longer-form materials, however for now X is attempting a distinct method to obtain two key targets: getting extra content material into the app and extra in-depth writing to enhance its AI output.
I believe they should do much more to make X a extra engaging residence for high quality long-form content material, however maybe by placing sufficient cash into it a snowball impact on X articles will begin.
