Union Minister Ashwini Vaishnau. File |Picture Credit score: ANI
Union Minister Ashwini Vaishnau on Monday (March 23, 2026) introduced three new initiatives aimed toward strengthening India’s media, broadcasting and digital sectors and selling the ‘orange economic system’, or inventive economic system.
The inventive economic system contains industries the place financial worth is primarily generated from creativity, tradition, expertise, and mental property.
The three initiatives are named the Nationwide AI Skilling Initiative, in partnership with Google and YouTube by way of the Indian Institute of Artistic Applied sciences (IICT). MyWAVES, a citizen creator platform on WAVES OTT. and the deployment of a sophisticated digital program information (EPG) and built-in satellite tv for pc tuner in tv receivers to reinforce entry to DD Free Dish providers.
The occasion was attended by main media and leisure trade representatives, the top of YouTube India, and senior ministry officers.
Emphasizing Prime Minister Narendra Modi’s imaginative and prescient of democratizing expertise, Vaishnau stated this initiative will make expertise extra reasonably priced and accessible. He stated the built-in satellite tv for pc tuner and superior program information have made it simpler for the general public to entry content material with out further gear.
He defined that MyWAVES is a strong platform for content material creators to create, add and share content material. He referred to the Union Finances announcement and highlighted the federal government’s dedication to selling the ‘orange economic system’ and supporting the inventive sector.
Free AI abilities coaching
The Union Minister stated round 15,000 youth shall be educated with out charging any charges underneath the Nationwide AI Skilling Initiative being carried out with help from YouTube. He spoke concerning the ‘Creators Nook’ initiative and urged content material creators to proactively leverage platforms corresponding to Doordarshan and MyWAVES to showcase India’s wealthy tradition, traditions and regional range. Union Data and Broadcasting Secretary Sanjay Jaju stated the initiative mirrored a standard coverage route.
Commenting on the impression this partnership may have on creators, Gunjan Soni, Managing Director, YouTube India, stated, “We consider that AI has the potential to open up unimaginable alternatives for India’s dynamic inventive economic system. By our collaboration with the Ministry of Data and Broadcasting and IICT, we’re empowering creators and professionals to grasp the instruments of the longer term and make AI “We purpose to equip you with the talents it’s good to leverage your data to inform extra compelling tales, increase your attain to new audiences, and play a task in shaping the way forward for media.”
The AI abilities program shall be carried out in two phases. Section I’ll run from March 23 to June 30, 2026, and Section II will run from July to December 2026.
The primary section will concentrate on foundational AI studying at scale by way of Google Profession Certificates and Google Cloud Generative AI studying paths. Members will take programs corresponding to AI Necessities, Prompting Necessities, Introduction to Generative AI, and Generative AI Chief Path. Profitable completion of this section is necessary to proceed to the subsequent stage.
The second section includes superior sensible and project-based specialization for the inventive industries. The curriculum contains modules on the artwork of storytelling, YouTube greatest practices, and superior coaching with AI instruments corresponding to Gemini 3, Nano Banana, Veo, and Vertex AI.
