LinkedIn noticed a 14% enhance in EU customers within the first half of 2025, however as extra individuals develop into concerned within the platform, person stories of misinformation and hate speeches have steadily elevated.
This outlines all moderation and enforcement efforts within the EU area, in addition to whole customers, in accordance with LinkedIn’s newest EU DSA disclosure report. Try the total record of LinkedIn DSA stories right here. On this publish, check out the newest numbers.
First, about energetic customers. Within the first half of 2025, LinkedIn reported that he logged in to month-to-month energetic European customers 54.7m and recorded 213m logout visits.
Since March 2024, LinkedIn has seen the most important relative audiences enhance based mostly on the variety of energetic customers of Slovenia (+100%), Lithuania (+50%) and Czechia (+33%), however the largest EU person market has seen a median 10% MAU progress utilizing person requirements.
Nonetheless, what’s most attention-grabbing about this information is that it can be in comparison with the whole LinkedIn member information and reported to point out progress.
In keeping with the chart, LinkedIn presently has over 160 million members in Europe, however precise utilization statistics present that solely 54.7 million individuals are logged in every month. So, based mostly on these numbers, the typical LinkedIn utilization is round 36%.
Assuming that it is the identical form of common engagement seen in all areas, it might peg LinkedIn’s energetic login utilization at round 432 million MAUs.
However that might be a greater indicator of precise general utilization and engagement, however LinkedIn additionally stories “file stage” for each quarter since 2018. So, whereas it could have interaction extra engagement, utilizing EU efficiency information as an indicator, LinkedIn’s variety of energetic customers is round 432 million.
That is to not decrease LinkedIn’s progress, as we nonetheless see double-digit energetic customers enhance in most markets. Nonetheless, it’s price breaking down what LinkedIn reported numbers truly characterize of their precise interactions and utilization.
Relating to moderation employees, LinkedIn continues so as to add extra moderators, with as much as 1,757 employees members worldwide. This can be a 52% enhance since March 2024. So, LinkedIn is seeking to combine AI into all features of its app, but it surely depends on people to handle person reporting and enforcement.
Concerning sure violations, LinkedIn noticed a 25% enhance in person stories of false data within the first half of this yr (the final report), whereas stories of hate speech elevated by 12%. This is sensible on condition that extra individuals are utilizing the app, however these are notable will increase in person considerations.
Apparently, LinkedIn stories a 11% enhance in pretend account stories amongst EU members in comparison with the earlier yr. It is attention-grabbing as a result of many LinkedIn customers increase considerations in regards to the elevated pretend engagement of their apps, so many of those considerations are associated to synthetic engagement by the Engagement Pod and should not essentially pretend customers.
Additionally noteworthy: EU members of LinkedIn report extra circumstances of harassment, with person stories up 33% year-on-year.
Some attention-grabbing information on the relative efficiency of LinkedIn and the way it’s rising in EU utilization. And on condition that LinkedIn not often shares actual person information, it supplies an attention-grabbing context for actual progress and the way efficiency works as you see extra person engagement.
View all LinkedIn DSA stories right here.
